Surely the day Jars learned to pronounce the word "story", something inside knew how to move. A kind of whirlwind, a spark, a current that, to this day, remains in his chest. There is something tremendously luminous in them (the stories) that seduced him since he was a child.

He remembers that his father told many, he invented a story for each thing and he, with a still very clean imagination, went on recreating it. His childhood was happy: playing marbles and listening to fiction. Resting among trees. Proving, very closely, that love was human, enormous and was named after dad and mom.

Jars is Jair. He got his nickname thanks to some Australian bosses and some gringo friends who did not know how to pronounce his name. His nickname, short and sonorous, also became that of his company, the beginning of his path in the audiovisual world, his deep conviction to narrate the depths and widths of each life. There lies his unique quality, his strength and his vision.

​It has been 10 years that would not have been possible without the grace of God, the help and support of his wife to tell stories to go beyond, to the heart of souls in love and with a wild love he crosses borders. As time went by, Jars continued to beat stronger for a team of friends who joined this beautiful project that makes us a family today, we are JARS ​​FILMMAKERS.